Take-out packaging and branding designed for "by the sea", a fake seaside restaurant that is dedicated to bringing playful, innovative packaging to seafood to create buzz and showcase uniqueness.
The target audience is based on places in Cape Cod, Massachusetts, and Kennebunkport, Maine.
Process
Below are some of the original packaging designs for the Clam Chowder (Left) and Lobster Roll (Right). The basic tube design stayed similar, but in the final designs I chose to update the colors and make the packaging itself more eye-catching.
Below is the first design for larger take-out orders, the idea was to accommodate both the wide clam chowder tubes or the longer lobster roll & fish n' chip tubes.
Package Designs
Below are the finalized tube designs for take-out seafood, with the updated color palette and design.
Lobster Roll
Clam Chowder
Fish N Chips
Logotype
Package Tape
Helps keep the top of the tubes tight and prevents leakage.
Large Order Takeout Packaging
Large Order - Diecut
Mock-ups
