Take-out packaging and branding designed for "by the sea", a fake seaside restaurant that is dedicated to bringing playful, innovative packaging to seafood to create buzz and showcase uniqueness. 

The target audience is based on places in Cape Cod, Massachusetts, and Kennebunkport, Maine.

Process

Below are some of the original packaging designs for the Clam Chowder (Left) and Lobster Roll (Right). The basic tube design stayed similar, but in the final designs I chose to update the colors and make the packaging itself more eye-catching.

bts_oglob-100.jpg
bts_ogclam-100.jpg
bts_ogtakeout-100.jpg

Below is the first design for larger take-out orders, the idea was to accommodate both the wide clam chowder tubes or the longer lobster roll & fish n' chip tubes.

Package Designs

Below are the finalized tube designs for take-out seafood, showcasing updated colors and explanations.

bts_lobpackage-100.jpg

Lobster Roll

bts_chowdpackage-100.jpg

Clam Chowder

Fish N Chips

bts_fishpackage-100.jpg

Logotype

bts_logotype-100.jpg

Package Tape

bts_packagetape-100.jpg

Helps keep the top of the tubes tight and prevents leakage.

Large Order Takeout Packaging

bts_takeoutpack-100.jpg

Large Order - Diecut

bts_dielinepack-100.jpg

Mock-ups

Menu Mockup Credit:

Packaging Mockup Credit: Here

bythesea_menumockup.jpg