#Be(A)ware
Campaign
An online awareness campaign that calls attention to major fast-fashion brands' mistreatment and capitalization of garment workers. Additionally, the irreversible negative and toxic effects these brands cause on the environment and the workers.
The campaign calls for consumers to recognize the transparency (or lack thereof) of the brands they support and instead call out the brands themselves to inspire change.
https://garmentworkercenter.org/get-informed/
https://garmentworkercenter.org/dirty-threads-dangerous-factories/
Example Usage of the "Receipt Wheatpaste Poster"
Image used: Unsplash
Below is the plan of action I designed and followed to better organize my thoughts and determine what the design goals of #Be(A)ware are.
Deliverables
Below are the finalized poster designs for this project.
Receipt (Wheatpaste Poster)
Garment "Tag"
Poster with tear-away
Tear-away Design
